Fraterniti Foods Pvt. Ltd. was started in 2020 by Rohit Tandon and Karan Makan, Fraterniti is a Gurgaon-based company that owns multiple food franchises under it a range of food varieties is there available to choose from for those who wish to become a franchise owner. This created this franchise model for Indian people. The main goal is to provide high-quality food and experience at an affordable price. They started this company during the period of Covid, which itself was a huge issue. With one of the largest populations, we faced the biggest and longest lockdown, something that seemed impossible but did happen. To keep the money flow and job opportunities; new ideas came forward. The Shadow Kitchen or Cloud Kitchen businesses came forward with a success rate, with Shadow Kitchen, there is a front facade brand support of online brands in the backyard; the Front facade brand will have the highest-selling and most popular one too, support brands will be present online delivering food to doorsteps, with which all of us got very comfortable in the past. The primary source of income will remain the front brand with add-on sales. This model was introduced to deal with a situation like Lockdown; so the source of earnings is not limited to one prime location.